- Designed and built weekly newsletters, CRM assets, and customer-centric email templates optimised for mobile and accessibility.
- Developed UX wireframes and mockups for email systems and eCommerce components, including Lidl’s wine shop launch.
- Maintained and updated website components, product pages, landing pages, and CMS content on a weekly cycle.
- Delivered graphics and promotional assets using Photoshop, Illustrator, and InDesign.
- Managed end-to-end design for seasonal online campaigns in collaboration with Brand & Strategy teams.
- Supported UX optimisation initiatives across website and CRM systems to meet both business and customer needs.
- Oversaw CMS operations including app content, product data, weekly leaflets, and in-app promotional teasers.
- Provided cover and support for junior design and digital team members.
Senior Web Digital Ecommerce Designer